Atravelq Featured in ET TravelWorld: Beyond Footfall, Why Destinations Must Measure Who Comes Back

Atravelq has been featured in ET TravelWorld, the travel and hospitality platform of The Economic Times, with a column by our Founder, Prashant Daroch, titled Beyond footfall: Why destinations must start measuring who comes back.

A different way to measure success

For years, the tourism industry has celebrated one number above all: how many people arrived. But a record year of arrivals says very little about whether those travellers enjoyed themselves, spent meaningfully, or would ever choose the destination again. The column makes the case that the healthier measure of a destination's success is loyalty, not volume. The traveler who returns for a second or third trip is proof that a place delivered on its promise.

What this means for how we plan travel

This thinking is close to home for us. At Atravelq, we don't measure a trip by how many places a traveller ticks off; we measure it by whether they come back to us, and whether they'd go back to the place. A well-paced itinerary, the right stay, a guide who makes a city feel personal: these are the things that turn a first visit into a lasting relationship with a destination. It's a proud moment

Featured inThe Economic TimesBeyond footfall: Why destinations must start measuring who comes back?
High visitor numbers at popular destinations do not guarantee a positive experience and satisfaction for travelers. Many tourists leave without a desire to return, highlighting the importance of measuring visitor intent.
Read the original feature on The Economic Times (opens in a new tab)