Atravelq Featured in ET TravelWorld: Beyond Footfall, Why Destinations Must Measure Who Comes Back

For years, the tourism industry has celebrated one number above all: how many people arrived. But a record year of arrivals says very little about whether those travellers enjoyed themselves, spent meaningfully, or would ever choose the destination again. The column makes the case that the healthier measure of a destination's success is loyalty, not volume. The traveler who returns for a second or third trip is proof that a place delivered on its promise.

This thinking is close to home for us. At Atravelq, we don't measure a trip by how many places a traveller ticks off; we measure it by whether they come back to us, and whether they'd go back to the place. A well-paced itinerary, the right stay, a guide who makes a city feel personal: these are the things that turn a first visit into a lasting relationship with a destination. It's a proud moment